Brad Sundin, Local REALTOR e-PRO® Agent, Utilizing Technology To Provide Consumers With State-of-the-Art Services

(Oct 4, 2007) – As more and more consumers begin their search for real estate-related information on the Internet, it is critical that real estate professionals are well educated in the use of technology to the benefit of both the consumer and the agent and/or broker.

Realizing the importance of technology training, the National Association of REALTORS® (NAR) now offers its members the e-PRO certification course that only a handful of REALTORS® nationwide have actually completed  -- the only technology certification program offered by NAR. The program is designed to educate real estate professionals to make the most of Internet technology and to identify, evaluate, and implement new Internet business models into their marketing plans. The elite group of course graduates represents only one percent of all REALTORS in the country including Brad Sundin of “The Sundin Group” with Prudential Arizona Properties, who works alongside his wife, Stacy Sundin and their assistant, Christopher Wray.

“The real estate industry has undergone a fundamental change over the past five years, and to be a successful Realtor in today’s market, you need to have the technological experience (and tools) to properly market yourself and your listings in an industry that is so internet driven,” Brad Sundin said. “Today, more than 85% of all buyers and sellers begin their home search online. This is especially true with property listings being offered for free on so many websites. As an e-PRO certified agent, I have knowledge and tools needed to provide my clients with the information they need and the customer service they demand. It’s both hi-tech and hi-touch.” Brad is also taking classes to receive his ABR, CRS & GRI designations to further his career which will are all symbols of excellence in residential real estate. REALTORS with these designations have proven they have the experience, training and commitment to be among the best in their profession.

The REALTOR e-PRO certification course is an educational program unlike any other professional certification or designation course available, comprehensive and interactive. It is specifically designed to provide real estate professionals with the technology tools needed to assist consumers in the purchase or sale of a home.

The exclusive REALTOR e-PRO certification course is presented entirely online and certifies real estate agents and brokers as Internet professionals. The course is designed to help REALTORSÒ stay at the leading edge of technology and identify, evaluate and implement new Internet business models.

Once completed, the e-PRO certified real estate professional joins the ranks of a special community of highly skilled and continuously trained professionals who provide high quality and innovative online-based real estate services.  Consumers can identify the e-PRO through the exclusive e-PRO Internet Professional logo.

Both the content and the delivery platform were created by San Diego-based technology company InternetCrusade®. Graduates use the skills they've acquired to provide clients information on properties for sale, local communities, and the local real estate market.

For more information, e-mail Robin Argenti at robin.argenti@pruaz.com or call 480-505-6290.

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