| CONTACT US |
|
Our Marketing Plan |
Questions? Call Us At 602-697-3093 |
|
|
 
Step 1 – Property Pricing Expertise
• Grid Comps • Extrapolation Comps • New Build Comps • Days on Market Analysis As an ASP™ (Accredited Staging Professional), we know what it takes to sell a home and we make sure all of our homes are staged as if they were a model home. We will also guide you on how to prepare your home so that your home shows better than all the rest. Step 3 – Personalized Yard Sign & Website Rider Our custom signs have our contact information on them so that potential buyers can reach us immediately...any time of the day, any day of the week. We also use a sign rider to guide customers to our websites. By guiding them to our websites, customers will be able to view multiple photos of your property, as well as a virtual tour and a custom webpage we create just for your listing.  Step 4 – Photographing Your Home We are experienced in providing high quality, well-framed, and beautifully lit photographs of your property, which are the cornerstone to successful property marketing. Step 5 – Placing Your Home In MLS Professionally written details of your home, including multiple photos & virtual tour (if applicable), are entered into MLS which is the number one search method used by Realtors in finding homes for their Buyers. MLS also feeds into many internet websites, so it is crucial to have a home listed properly in MLS to gain maximum exposure for your home. Step 6 – Professional Virtual Tour Of Your Home For virtual tours, we offer only the best! We provide unlimited rooms & landscape scenes, school info, Google map & mortgage calculator. Each tour will be posted with all the ads we place (if allowed), plus the world's leading internet sites, including: • REMAX.com Since 85% of home buyers start their search on the Internet, it is imperative that your home is listed on numerous websites for ultimate exposure. Your property will be displayed on hundreds of websites that we have found to be the most effective. • Featured Listing on www.SCOTTSDALE.com & www.TEMPE.com –Because we are the OFFICIAL Scottsdale.com & Tempe.com Real Estate Team, your property will be displayed as a "Featured Listing" on two of the Valley's busiest websites that receive over 1 Million internet visitors (not just "hits") per year. We have an exclusive partnership with these two websites and our therefore our listings are displayed within the Real Estate sections of each AND on a rotational basis on the HOME PAGE of each. Your property is guaranteed maximum exposure when you list with The Scottsdale.com & Tempe.com Real Estate Team! We produce high quality, 11x17 full color, full bleed, scored & folded brochures which will be displayed inside your home, at our Scottsdale branch office and (if applicable) inside the brochure holder on our sign posts (outside your home). Click Here To View An Example Of Our Brochures.
Step 9 – International, National & Local Exposure Because of the amount of ads we place for each listing, as well as our indexing on the major search engines, we receive website visitors from all over the world which translates to ultimate exposure for our Sellers. Here is just a sampling of countries that our website has reached in the past few months: United States, Canada, United Kingdom, Sweden, Japan, France, Alaska, Guam, Saudi Arabia, Serbia, Montenegro, Switzerland, India, Hungary, Germany, Venezuela, Australia, United Arab Emirates, Turkey, Italy, Mauritius, Puerto Rico, New Zealand, Korea, Argentina, Togo, Benin, Thailand, Mexico, Cote D’ivoire, Bangladesh, France, Philippines, Israel, Barbados, Norway, Nigeria & Slovenia. Our listings also receive international exposure because of our affiliation with RE/MAX. After all...who hasn't heard of RE/MAX? You would have to be living in the dark ages to not know RE/MAX and its famous hot air balloon. Because RE/MAX is the #1 most visited real estate brokerage website in the U.S., consumers from all over the U.S. are beginning their home search on REMAX.com because they can find all of the properties for sale, not just those listed by RE/MAX. With nearly 3,000,000 unique visitors to Remax.com each month, RE/MAX knows how to market themselves AND their listings. In fact, RE/MAX spends over $1 BILLION in advertising annually thus creating billions of lasting impressions. But RE/MAX isn't just known in the U.S...they are known worldwide with over 6,500 offices in 63 different countries. Airing nationally since 1999, RE/MAX commercials are seen worldwide and are the dominant voice in real estate advertising. These commercials drive consumers to Remax.com which means internet visitors from around the world will be able to view your enhanced listing.
• Handshake Listings – We have partnered with over 820 real estate agents from many brokerages in the Phoenix area to display our Featured Listing's individual website on the other real estate agent's websites. • New Listings Notifier Through Partner Websites – If a Buyer has signed up for a new listing notification on a partner’s website and your listing matches their criteria, your custom webpage will be automatically emailed to that potential Buyer and we will be notified in return. • RE/MAX Agents Refer To Us – With over 120,000 agents in the RE/MAX network, our online profile & participation on technology panels for our company helps get us in front of these agents as the area expert. When agents are looking for an agent for their buyer, our designations are what help us stand apart from the rest. When completed, we will be among the top 1% of highest educated & designated REALTORS in the U.S. Currently designated as an e-PRO Realtor (Internet Marketing Specialist), GRI (Graduate of Realtor Institute), ABR (Accredited Buyers Representative), Certified Fine Home Specialist & ASP (Accredited Staging Professional). By the end of January '08 we should also have our CRS (Certified Residential Specialist) & CLHMS (Certified Luxury Home Marketing Specialist) designations & will be working on our SRES (Senior Real Estate Specialist), CIPS (Certified International Property Specialist) & Associate Broker designation throughout 2008. • Marketing Our Website – By continually marketing our website address through everything we do, we are helping drive more traffic to all of our Featured Listings. • Keep'em Postcards - Each month, we send out over 100 useful postcards to out-of-state Realtors, past clients & current prospects to market our website to gain exposure for our listings. • Phone Calls - When we know that a Buyer's Agent or investment company is looking for a home in your area, we will call them to inform them about the investment opportunity with your home. • Open Houses - Having other RE/MAX Realtors hold our listings open, on occasion, is a great way to get them excited & knowledgeable about your property. • Co-Broke (Commission) - We ALWAYS offer 3% (or more) commission to the Buyer's Agent! Anything less than this could effect your number of showings! If you are comparing Realtors who are offering discounted listings, make sure that the discount they are offering is on THEIR side vs. the Buyer's Agent's side. A minimum of 3% should ALWAYS go to the Buyer's Agent. Verify this by having them provide you a copy of the Agent Report of your listing once it is input into MLS. • Title Companies, Lenders, Vendors & Contractors - We have formed a strong working partnership with these businesses and constantly refer out to them. By doing so, they refer clients to us & recommend our website. • Previous Client Referrals - The majority of our business is through referrals from previous clients or out-of-state Realtors who also direct potential Buyers & Sellers to our website. To maximize the traffic through our listings, we may choose to hold open houses throughout the listing period. Current market conditions have shown that open houses have been ineffective in most areas lately, but we will be happy to discuss this option with you during the listing appointment. Step 12 – Updates & Feedback We know how important communication is in a real estate transaction. We pride ourselves on keeping our clients informed of their property showings and current market conditions throughout the listing period. We will even create an on-going custom search (for you) of homes listed in your neighborhood or area, so you can keep an eye on your competition. We do this so that you are ALWAYS aware of how your house compares to the others. Here are some of the updates and feedback you can expect to receive from us:
• Marketing Plan & Timeline Updates • Feedback From Realtors & Potential Home Buyers • Updates of Neighborhood Comps & Listings • Updates on Phoenix Housing Market Activity
Step 13 – Negotiating Your Sale * Our marketing plan is subject to change at any time, based on the performance of any particular item mentioned above. As the market's conditions always change, we constantly strive to offer the most effective means for marketing your home. Any changes to our marketing plan will most likely be posted here first.
Brochure Request Form If you experience any problems sending this form via our website, email your request directly to us HERE.
|
 |
Site Map // Real Estate Glossary // Feedback/Suggestions Contact Us // Scottsdale.com // Legal // BAR FOR SALE |